Well, damn. I thought Saatchi & Saatchi was the mastermind behind this. W+K definitely just bumped itself up to my #1 choice of larger agencies to work for in NY.
3. What’s the most outlandish reaction you guys have had to it?
Well Isaiah and the campaign have been featured on Oprah and Ellen, among others. And during the social media response videos a guy asked the Old Spice man to propose to his girlfriend for him. She said yes. The response overall has been nuts. Apparently we’re now the #1 most popular sponsored YouTube channel in history, more popular than “Twilight.” That’s saying a lot.